GENERAL NEWS

New KYB Catalogue Launched

18 January 2017

INCREASED RANGE & EASIER TO USE

As KYB Shock Absorbers continue to dominate their field, they have again set the industry benchmark through the launch of their market leading and innovative new catalogue.

Completely updated to include more than 540 new part numbers to the already impressive range, it also features a completely new application data table layout that is designed to make selecting the correct shock absorber faster and more accurate. This innovative new catalogue is the result of countless hours of research, analysis and design.

“A welcome addition to the catalogue is inclusion of the all new KYB suspension mounting kits,” said Larry Coulthard, Product Marketing Manager, KYB Australia. “Without a doubt, our latest KYB Catalogue is a massive step forward and it will enable efficiencies both in selection time and in accuracy of part choice, and is sure to prove popular with our customers.”

As a company focused on innovation, KYB undertook extensive research and market analysis to ensure that the new catalogue would provide a unique customer experience.  Analysis of the data collected, identified and capitalised on a unique growth opportunity that has been realised through the delivery of this ground breaking new catalogue.

Having developed a reputation for innovation, precision and performance it comes as no surprise that this latest catalogue sets a new industry benchmark as a market-leading catalogue. In addition to the expansion of the range it includes a wealth of product information, an informative Q&A section as well as fitment and trouble-shooting tips.

“As an organisation we are committed to continual improvement,” Larry commented. “As a result we made extensive changes to the way in which application data is presented and initial feedback has confirmed that these have improved both the accuracy and useability of the new KYB catalogue,” said Larry.

In Australia, KYB focuses efforts in four market segments, passenger cars and light commercial, 4WD and performance. In each of these markets their extensive product range is engineered specifically to perform in tough, Australian conditions.

To find out more about KYB’s complete extensive range of quality shock absorbers visit kyb.com.au or call one of their highly trained customer service representatives on 1300 55 40 59.