KYB Launch Over 2,400 New European Shock Absorber Listings

April 2017

For more than 65 years, KYB have developed suspension products for a wide range of applications including railroad, aircraft landing gear and, of course, for passenger and commercial vehicles.

As experts in the suspension field, KYB invest in continual market research, vital to identifying market trends and opportunities.

“In Australia especially we monitor car parc data closely to ensure our product range is aligned with demand,” explained Larry Coulthard, Product Marketing Manager, KYB Australia. “We identified a significant shift in preference towards European manufacturers and those cars are about to hit the aftermarket in large volumes.”

To combat this shift in demand, the team at KYB has worked tirelessly to increase their range of replacement shock absorbers for European vehicles.



“We have just launched our latest KYB Catalogue which includes in excess of 540 new part numbers,” Larry explained. “The result is approximately 2400 new European listings which, without a doubt, is the biggest growth in the range since we launched in Australia more than a decade ago.”

KYB suspension products are vehicle specific, making each part ideal for its corresponding make and model. In addition, KYB considers the specific factors that each unique vehicle demands, for example: vehicle type, intended use, level of comfort and performance.

“There’s no doubt that our extensive experience means that we deliver the best handling and ride quality for every vehicle,” said Larry. “At KYB we invest heavily in research and development to make sure all our shocks equal or exceed the performance of the vehicle’s original equipment suspension.

“As you can imagine, this is extremely important to customers who have invested in a quality, European manufactured vehicle,” he added.

To support the launch of the extensive new range of replacement European shock absorbers, KYB are running a series of trade press advertisements that will surely prove popular with mechanics and automotive technicians across Australia.

“While we are serious about product quality and performance, we do like to have a little fun in our advertising creative,” remarked Larry. “Keep an eye out for our German, Italian and French inspired advertisements which will be hitting your favorite motoring trade magazine soon.

If you have any questions about fitting or choosing the right shock to suit your customers European vehicle the KYB customer service team is always ready to help you out with the right advice.

For more information contact KYB on 1300 55 40 59. KYB is distributed by Niterra Australia Pty. Ltd.