April 2018

Industry leading KYB Shock Absorbers is thrilled to announce the launch of its brand-new website, specially designed to improve the experience for customers needing suspension part numbers and product information.

KYB’s Marketing Manager Vanessa Greene says it’s an innovative, first-class digital overhaul.

“We have completely reinvented the website,” she says. “We’ve applied a refreshed look and feel to it, which better aligns with our reputation in the market as a high quality, professional suspension supplier.”

The refreshed website has been designed specifically with the end users in mind, having been developed after extensive market research into customer needs. It’s also a responsive site, catering to customers who use a mobile phone or tablet to access the web.

“This new website design makes it easier for customers to engage with us and find the information they need quickly,” says Greene.

As a wholesaler, KYB products are distributed directly to resellers and retailers who use the website primarily for locating product information. The website is also used widely by mechanics, who are able to source product information and locate parts with the popular Part Finder. Another target market is car enthusiasts, who frequent the KYB website to source parts for their own projects.

These three different customer types will benefit greatly from the new and improved website.

The website refresh has taken place after KYB set out to reinvent themselves digitally and create a useful information hub resource. Market research revealed that the two most important sections of the website are the Part Finder and Product Information sections, which is why these are featured prominently on the homepage and throughout the site.

A key new feature of the improved website is the use of innovative 360-degree product images. This function allows customers to examine products from all angles by dragging the image around with their mouse, giving them access to a more extensive review.

The new KYB website also hosts a dedicated information hub called the Support Zone. This houses useful and industry-relevant technical videos and bulletins to further support the automotive industry.

KYB’s customers are hardworking and time poor, meaning they need a quick and simple way to find the information they need about products. The new KYB website is a great tool to fulfil this need.